Logo June 07 – 08, 2021, Copenhagen, Denmark

Software Asset Management Strategies Nordic

Increasing SAM maturity | Reducing Software cost | Enabling the future of digital business
date_range June 7 - 8, 2021
Marriott Hotel Copenhagen
we.GO LIVE & Online
The 3rd SAMS Nordic 2021 – Strategic Software Asset Management at the intersection between Technology, Innovation and New Licensing Models. Join now!
Hybrid 2021 – Both live in Copenhagen and online via our digital event platform hubs101, SAMS Nordic is the leading event in Skandinavia that brings together more than 120 decision makers and practicioners from across the entire region to exchange views on the key challenges and solutions, technologies, trends and best practices dealing with software asset management and IT Procurement in a vendor and auditor free environment. Join the discussion and get solutions to the most pressing issues of your SAM Program.

First confirmed speakers at the SAMS Nordic 2021

SDNC! Our Smart Distancing & Networking Concept

Hybrid-Conference-Experience! Discover the most interactive and hybrid conference concept in the industry!

SAMS Nordic at a glance


Software Asset Management Strategies Nordic 2021

What can you expect in Copenhagen?

  • 30+ expert speakers
  • 120+ attendees
  • 2,5 days with over 30 interactive sessions incl. Keynotes, World Cafés, Workshops and much more
  • 15hrs of dedicated networking time
  • Representation of the entire SAM, Software License Management & IT Procurement ecosystem and value chain

SAMS Nordic – The leading SAM & IT Procurement event in Scandinavia!

SAMS is a well-established international knowledge exchange platform bringing together all stakeholders playing an active role in SAM, SLM and the entire IT & Software procurement ecosystem. Over 2 days you will get the chance to discuss the opportunities as well as challenges that lie ahead of the industry. The show offers inspirational Keynotes and well moderated, interactive World Café Sessions, Workshops, Briefings, Panel Discussions and Networking Activities. Enjoy many networking opportunities and finally get to interact with these hard-to-meet decision-makers in a relaxed and social setting.

Become a business partner!

Where else in the region can you find inspiration through the best-in-class SAM & IT Procurement projects and budgets under the same roof?

Get involved at the event as a Business Partner. For our event partners, it is a one-stop-shop opportunity to promote thought-leadership and get face-to-face with over 120+ key prospects. SAMS Nordic offers the unique opportunity to introduce yourself as a thought leader to leading SAM, License Management, Vendor Management, Contract Management & IT Procurement specialists. Download the partnership prospectus to find out more about the event and how you can get involved.


…not Sponsors! SAMS Nordic 2021 is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support our partners to reach their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality events with the most elite audience. Position your business as a thought leader at SAMS Nordic. Join our 2021 partners today! 

Position your business and introduce yourself as an outstanding leader to SAM & IT Procurement senior executives
“Very important knowledge sharing with colleagues about common SAM-challenges.”
Jari Kauppi
SOK Corporation
“Successful event with inspiring speakers, a lot of interesting future lookups and recent experiences to learn from. Good networking and SAM-mindset upgrade.”
Veli-Pekka Lindell
Elisa Oyj
“Event covered topics of interest, some great speakers and well organised space for peer to peer and partner contact.”
Anna Tycova
“Great insights and informative themes.”
Jas Kalay
“Explendid interaction with peers from the Nordic!”
Walter Mauricci
“Good sessions, a lot of energy and fruitful conversations.”
Petra Larsson
Nordnet Bank AB
“Met a lot of likeminded People. Got a lot of good input.”
Mikkel Veum-Søhoel
Sylehuspartner HF

Key Topics Discussed at the 3rd SAMS Nordic 2021


Rethinking SAM processes & organization

Agile SAM – Increasing efficiency of your SAM Program from the first sprint

Integration of processes, automation and the future role of software asset management

SAM between IT, purchasing, legal… Where in the company is SAM best placed?


Optimizing SAM in the Subscription Economy

Best approaches to controlling your spend for public cloud services

SAP Indirect Usage – Price Increases, Exceptions and the Correct Interpretation of SAP Price and Condition Lists


Free Open Source Software & SAM

Open source components as a compliance trap and minimizing the risks for license-based code snippets used in your own source code

From rapid deployment to license violations – SAM vs. developers: How do we create awareness and ensure compliance?


Vendor Management from SAM to Audit

Audit defence strategies from contract negotiations to renewal in full control

Improving audit preparation & defence practices

Contract and vendor management in the context of XaaS – Avoiding vendor lock-ins


License mobility in practice

Mastering the new sales, audit and pricing models

Bring Your Own License, Really? License mobility of server applications on IaaS

Legal aspects of used software


IT Procurement & SAM

IT  Procurement in the matrix of fast deployment and cost transparency

Negotiations techniques with the large software providers

SAM between IT, purchasing, legal… Where in the company is SAM best placed?


Control & Monitoring

Integrated Technologies & Systems solutions to support ITSM, SAM & security

SAM tools, systems and reporting solutions at a glance

SAM Tools & Configuration Management – How do I deal with the hurdles as a License Manager?


Trends & Technologies in the field of SAM

Increasing efficiency of your SAM Program from the first sprint

Impact of COVID-19 and remote work on IT asset management

License optimization in complex hybrid system landscapes -Licensing based on cores or actual usage?

It’s a Multi-Touchpoint Concept

The most effective and most informal networking hub to reach a maximum of ROI ‒ personal dialogue, direct exchange and numerous opportunities to get meetings with top executives!



Top speakers, trendsetters, evangelists and experts in the field share their personal experience.


World Café Session

Be part of several thematic conversation rounds with changing topics and team constellations.


Challenge your Peers

Challenge Your Peers is an innovative workshop concept which enables participants to engage in a direct exchange with experts from a certain industry. The aim is to discuss and to identify challenges within the sector as well as problems, needs and solutions.


Case Study

Selected brand new case studies from the industry offering insights into strategic approaches, project planning and operative realisation. Learn from the most successful practices and use these real business results for benchmarking with the competition.

100 Minutes

Pre-qualified One2One Meetings with matched partners and from delegate to delegate. Use the Business Matchmaking function in your Event App “hubs101” in advance to arrange your meetings.


Powered by AI

we.CONECT’s unique Event App & Matchfinder – Use our unique matching platform to make new connections, arrange meetings and find tailored solutions to your needs.

Search – Find – Match – Connect


Meet! SAMS Nordic

Discover who else is participating at the SAMS Nordic. Our unique Polaroid Picture Wall will help you identify who you want to meet at the conference.


Say Hello?

Get the show on the road. Discover who is joining the conference and why. To warm you up for the conference we invite you to get to know your conference peers. Have your business cards ready.


Icebreaker Sessions

Round tables on the evening before the first conference day. The Icebreaker is a first informal networking.


Networking Dinner

Wind down, enjoy great food and drink in a relaxed atmosphere to absorb all the new stimulations from the day.


Breakfast Club

Start your we.CONECT experience with a coffee and… NETWORKING!
Meet at the breakfast table in the restaurant and get into a conversation with your peers and other participants over the first coffee


Audit Debate

Reducing risks for IT audits, tips and tricks to survive audits. All round tables are vendor free!

Taking Place

Copenhagen Marriott Hotel, Denmark